The Mother daughter team of Dani and Tracey Noonan are one of the most successful deals in Shark Tank history. They took a commodity like cupcakes, branded them "Wicked Good Cupcakes" them came on the show. America loved them and their sales exploded from $15,000/wk to over $200,000!. Luckily there were excellent managers and were able to successfully execute their growth plan. They are one of best investments!